Focus on optimizing customer experience, throughout the ENTIRE customerģ. It’s 10X cheaper to retain an existing customer than to acquire a new oneĢ. Adoption score and maturity levels changesġ.Other nurture streams and the CTR on social was 30-35% higher than other campaigns.ģ1 demos, 1041 attend, 259 opps, $15M ARR The click-through rate (CTR) on this stream was 20% higher than the CTRs of most of the.We created custom audiences in Facebook and Twitter to then serve ads to these.PRACTICAL HOW-TO TIPS ON HOW TO USE YOUR PRODUCTS & WHY TO BUYĮmail 1 Roadmap to Success Introduction to Adoption User SeriesĮmail 2 Microsite Customer Engagement EngineĮmail 3 Doc site, video Segmentation (Basic & Advanced )Įmail 4 Benchmark report Benchmark data – how you compare to other customersĮmail 5 Launch point LaunchPoint Partner offer – finding the right partner for your needsĮmail 6 Doc site, video Trigger campaigns (definition, smart lists, activation, triggers for Sales, Auto cleanupĮmail 7 Doc site + webinar Smart CampaignsĮmail 8 Webinar + ebook A/B Testing - Power of A/B TestingĮmail 9 Webinar + ebook Advanced Analytics - Simplified Marketing Analytics WebinarĮmail 10 Docs site Digital Campaign ROI- Set Up Revenue Attribution for Digital Advertising CampaignsĮmail 11 University & cert Training and CertificationĮmail 12 Ebooks + webinar Sales and Marketing AlignmentĮmail 13 Ebooks + webinar Content/Personas : How to use personas to power content webinar STRATEGY, ORG ALIGNMENT, VALUE REALIZATION, REPORTING, KPI’s Map Products to Accounts & ID White Space Gap Analysis to Move Across Maturity Curveħ. Lead scoring is used for prioritizationĤ.Marketing goals are aligned to business strategy.Sales & Marketing are aligned to drive revenue.Online or live survey to understand the current state and.Marketo Proprietary and Confidential | © Marketo, Inc. Marketo Proprietary and Confidential | © Marketo, Inc., 2017 STRATEGY: Design a winning customer DG strategy How to Make Your Customers Successful and Grow Revenue.How to Make Your Customers Successful and Grow Revenue

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